We are a global collective with 20+ years of experience

Building brands and teams across Europe, North America, and the Middle East.

Our Story

We are former colleagues with distinct expertise, now partnering to lead Coana.

Our backgrounds span roles within companies, agencies, and academia, where we’ve built and led multi-cultural teams across continents.

Through Coana we solve a clear problem: bridging the critical gaps between strategy, hands-on execution, and team capability, so that organizations build from the inside out. 

Today, from Mexico City to London, Dubai, Lisbon, and beyond, we work as one collective united by shared values and a commitment to doing meaningful work together.

Portrait of Nathalie Eid, Founder and Brand & Strategy Consultant at Coana Marketing.
Nathalie Eid

Founder, Brand & Strategy Consultant

Mexico City – Dubai
Portrait of Elie Al-Marji, Creative Director and Biodesign Consultant at Coana Marketing
Elie Al-Marji

Creative Director & Biodesign Consultant

London
Portrait of Pascale Daher, Organizational Psychologist and Leadership Advisor at Coana Marketing.
Pascale Daher

Organizational Psychologist & Leadership Advisor

Birmingham

We assemble the right team depending on your needs

Our Values

At the heart of Coana are simple principles that guide how we navigate life and work, strengthen our bond as a team, and define the meaningful partnership we bring to every client.

The Collective

We are the sum of our strengths – each of us bringing individual skills and lived experiences to create the force we call the collective.

 

Connection

While we each experience life through a unique lens, we believe connection is what unlocks meaningful growth and collective impact.

 

Discovery

To embrace discovery is to challenge assumptions, seek new perspectives, and uncover the creative solutions that fuel growth.