08
Sep
Beyond Sustainability: Why Brands Must Embrace Regeneration
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By
Nathalie Eid
In London’s boardrooms, the language of ESG, Net Zero, and B Corp status is now familiar - a direct response to a powerful new market r...
15
Jul
Brand Concept Development: From Idea to Strategy
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By
The essential first step for startups & SMEs with a big idea.
Through years of experience across global markets and industries, we...
05
Jul
Human Above All – How AI Gave Us Back Our Humanity
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By
Nathalie Eid
Hello, and welcome to a world where technology simplified tasks, but humanity thrived. It’s been about two years since AI entered our l...
02
Jul
Expanding into the Middle East: Building Your Culture-Proof Strategy
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By
Expanding into a new market is never just about logistics. It’s about people - how they think, what they value, and how they connect. N...
29
Jun
Remote Work: A Tale of Work Ethics and Personal Values
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By
Nathalie Eid
If you had come to me at the end of 2019 and told me that our current work settings would shift to remote work - I wouldn’t have believ...
12
Jun
Not Just Tales! Why Brand Storytelling Makes Business Sense
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By
Ghina Achkar
Once upon a time, in a land not so far away… there lived countless brands, all vying for attention. Some shouted from the rooftops; oth...
07
Jun
Digital Marketing Strategy: A Symphony, Not a Solo
In the age of digital dominance, it’s easy to assume that a successful digital strategy revolves around two things: building a strong o...
05
May
Why Climate-Positive Brands Are Leading the Future
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By
We’re living in an age of reckoning - with the climate, with our consumption habits, and with how business interacts with the world. In...
19
Mar
What Is DEI? A Beginner’s Guide to Diversity, Equity, and Inclusion
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By
Rabih Riman
This topic has been on the table for years - and lately, it's also been off it. Many companies have removed DEI in the workplace from t...
30
Jan
Why Saudi Arabia’s Creative Boom Matters to Global Storytellers
A perspective on the Saudi creative industry by Fifteen O Five Studios - part of the Coana Collective
As the creative world grows more...