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Coana logo: A marketing consultancy bridging gaps through Consulting, Content, Coaching, and a Collective for brands in the UAE, Saudi Arabia, and globally.
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Slide Slide A selection of curated insights and contributions
from across the Coana Collective
Oxfam logo for NGO case study on digital engagement
10 Sep
Case Study

Oxfam: Digital Engagement Strategy for SRHR Programme

  • September 11, 2025
  • Posted by author-avatar Nathalie Eid
Thumbnail of Alwakia armour silhouette showcasing regenerative brand strategy by Elie El Marji.
08 Sep
Article

Beyond Sustainability: Why Brands Must Embrace Regeneration

  • September 11, 2025
  • Posted by author-avatar Nathalie Eid
Mayyil brand and digital strategy for fast-casual F&B in London and UAE
22 Jul
Case Study

Mayyil: Brand & Digital Strategy for a Fast-Casual Concept in the UK

  • August 29, 2025
  • Posted by author-avatar admin
Hand sketching ideas on glass board during brand concept development
15 Jul
Article

Brand Concept Development: From Idea to Strategy

  • September 17, 2025
  • Posted by author-avatar Nathalie Eid
Museum floor with a sticker that reads “What are we gonna do with all this future?” - symbolizing the future of AI and humanity
05 Jul
Article

Human Above All – How AI Gave Us Back Our Humanity

  • August 21, 2025
  • Posted by Nathalie Eid Nathalie Eid
Map of the Middle East showing Saudi Arabia, UAE, and Egypt
02 Jul
Article

Expanding into the Middle East: Building Your Culture-Proof Strategy

  • August 29, 2025
  • Posted by author-avatar Nathalie Eid
Cozy home office setup with natural light and a garden view, symbolizing remote work flexibility.
29 Jun
Article

Remote Work: A Tale of Work Ethics and Personal Values

  • August 21, 2025
  • Posted by Nathalie Eid Nathalie Eid
Mauj logo – Strategy and Marketing Consultancy case study
27 Jun
Case Study

Mauj: Expanding a Women-First Health Brand Across the Arab World

  • August 21, 2025
  • Posted by author-avatar Nathalie Eid
Symbolic depiction of brand storytelling through dramatic characters in motion.
12 Jun
Article

Not Just Tales! Why Brand Storytelling Makes Business Sense

  • July 30, 2025
  • Posted by author-avatar Ghina Achkar
Stylized “Digital” neon sign superimposed over a person’s silhouette, symbolizing the layered nature of digital strategy.
07 Jun
Article

Digital Marketing Strategy: A Symphony, Not a Solo

  • July 30, 2025
  • Posted by Jennifer Ghorayeb Jennifer Ghorayeb
A Table brand logo for case study on brand and digital strategy in Dallas USA
14 May
Case Study

A Table: Brand & Digital Strategy for Meal Delivery Service in the USA

  • August 21, 2025
  • Posted by author-avatar Nathalie Eid
Field of grass with a wooden chair symbolizing climate-positive brand strategy
05 May
Article

Why Climate-Positive Brands Are Leading the Future

  • July 30, 2025
  • Posted by author-avatar Nathalie Eid
Fifteen O Five Studios brand & digital strategy case study thumbnail
22 Apr
Case Study

Fifteen O Five: From Social Creators to a Full-Scale Production House

  • August 29, 2025
  • Posted by author-avatar Nathalie Eid
Cropped visual of hands meeting across contrasting backgrounds, representing DEI in the workplace.
19 Mar
Article

What Is DEI? A Beginner’s Guide to Diversity, Equity, and Inclusion

  • August 21, 2025
  • Posted by Rabih Riman Rabih Riman
First Gulf Company logo in white on red background
11 Feb
Case Study

FGC: Building a Purpose-Driven Digital Ecosystem for a B2B Leader

  • July 29, 2025
  • Posted by author-avatar Nathalie Eid
Young Saudi man sitting on his car with a basketball - capturing a grounded portrait within the Saudi creative scene
30 Jan
Article

Why Saudi Arabia’s Creative Boom Matters to Global Storytellers

  • July 30, 2025
  • Posted by Fifteen O Five Fifteen O Five
3D-rendered handshake between two hands of different tones, symbolizing trust, empathy, and soft skills in the workplace.
20 Dec
Article

Why Soft Skills Are the Secret to Workplace Success

  • July 7, 2025
  • Posted by Rabih Riman Rabih Riman
A man faces a dragon in a 3D animation, representing the creative tension between human imagination and AI-generated visuals.
19 Dec
Article

Out-Creating AI in Design & Animation – A World of Endless Possibilities

  • August 21, 2025
  • Posted by Marcus Matossian Marcus Matossian

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