The Coana Methodology

The Co’s

Our methodology is built on four connected Co’s, tailored to your unique brand or team requirements.

We start with brand & marketing Consulting to establish your strategic foundation. This shapes the creative, visual and written Content that tells your story to the world. We Coach and train your team to turn that strategy into consistent action. All powered by our Collective – our curated global team of experts brought together to address your specific needs.

Visual diagram of The Coana Methodology showing Consulting, Content, Coaching, and Collective interconnected.
Consulting icon representing the first pillar of The Coana Methodology — strategic brand and marketing consulting.

Consulting

We begin by diving deep into your brand’s core – auditing, refining, and building your foundational marketing and brand strategy and visual identity. Think of us as your external senior brand team, working alongside yours.

Content icon representing the storytelling and creative expression phase of The Coana Methodology.

Content

Once the strategy is set, we bring it to life. From long-form storytelling and researched pieces to creative campaigns, we translate ideas into tangible creative and communication expressions that connect with your audience. It’s where brand thinking meets real-world impact.

Coaching icon illustrating how The Coana Methodology strengthens internal alignment and leadership communication.

Coaching

We then focus inward – aligning your internal teams around one shared vision. Through tailored workshops and training, we help leaders, marketers, and communicators become confident ambassadors able to clearly articulate your brand’s purpose.

Collective icon representing Coana’s curated network of experts powering The Coana Methodology.

Collective

At every stage, our curated global team of specialists supports the process. From creative collaborators to researchers, we curate, brief, and manage the right mix of talent for each project. The result: flexibility, precision, and deep expertise, tailored to your needs.

We combine the right parts of each Co to design a process unique to your goals.