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Coana logo: A marketing consultancy bridging gaps through Consulting, Content, Coaching, and a Collective for brands in the UAE, Saudi Arabia, and globally.
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Hand sketching ideas on glass board during brand concept development
15 Jul
Article

Brand Concept Development: From Idea to Strategy

  • September 17, 2025
  • By author-avatar Nathalie Eid
The essential first step for startups & SMEs with a big idea. Through years of experience across global markets and industries, we...

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Museum floor with a sticker that reads “What are we gonna do with all this future?” - symbolizing the future of AI and humanity
05 Jul
Article

Human Above All – How AI Gave Us Back Our Humanity

  • August 21, 2025
  • By Nathalie Eid Nathalie Eid
Hello, and welcome to a world where technology simplified tasks, but humanity thrived. It’s been about two years since AI entered our l...

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3D-rendered handshake between two hands of different tones, symbolizing trust, empathy, and soft skills in the workplace.
20 Dec
Article

Why Soft Skills Are the Secret to Workplace Success

  • July 7, 2025
  • By Rabih Riman Rabih Riman
A recruiter recently shared something that made me pause: “You wouldn’t believe how many companies still prioritize hard skills over s...

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