A Strategy & Creative Collective
Former colleagues. Freelancers. Working together or solo.
Coana was built on a simple belief: great work comes from people who trust each other.
We're a collective of senior strategists, writers, and creatives - former colleagues who've worked together across markets, industries, and challenges. A multilingual, multicultural team based across different cities, working globally with agencies & clients everywhere.
What we do
We're a senior strategic and creative collective: brand strategists, creative directors, writers, and designers who've worked together across markets, industries, and challenges.
Some clients come to us directly for a strategy or ongoing marketing and creative consultancy.
Others are agencies who bring us in as a senior extension of their team; for pitches, busy periods, or projects that need specialist depth without the overhead.
We integrate where needed, adapt to different ways of working, and focus on delivering thoughtful work that moves projects forward.
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Defining the core foundation of your brand: who you are, what you stand for, how you differentiate in the market, and how you show up consistently across every touchpoint.
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Building content ecosystems that drive engagement, establish authority, and convert audiences. Editorial planning, brand voice development, thought leadership, ghostwriting, and multi-format content production.
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The complete strategic roadmap for entering new markets. Defining your positioning, building competitive advantage, creating go-to-market momentum, and capturing attention from day one.
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Ongoing strategic partnership and advisory to scale your marketing operations, refine your messaging and positioning, grow your reach across channels, and drive measurable business impact.
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Complete visual identity systems that translate your brand's essence into recognizable aesthetics - logo design, typography, color palettes, design language, and cohesive visual standards across all brand applications.
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Full-cycle campaign development, from strategic concept through to final creative. Strategists, writers, and designers working as one team to produce work that's original, human, and ready to go.
Senior
Partners
Global
Reach
Flexible
Model
Who we work with
Agencies looking for a team to plug in, pitch alongside, or deliver under the radar.
New businesses building their first brand or launching to market.
Established businesses seeking to scale and grow with clarity.
Business Leaders developing their personal brand.
Our Approach
• We believe in exploration, uncovering what makes you different through deep discovery and strategic clarity.
• We bring knowledge, senior-level experience across industries, regions, and challenges you haven't hit yet.
• We create with intention, every brand decision rooted in purpose, essence, and human connection.
