A Strategy & Creative Collective
Former colleagues. Freelancers. Working together or solo.
Coana was built on a simple belief: great work comes from people who trust each other.
We're a collective of senior strategists, writers, and creatives - former colleagues who've worked together across markets, industries, and challenges. A multilingual, multicultural team based across Mexico City, London, Dubai, Beirut, Vancouver, and Lisbon, working globally with clients everywhere.
What we do
Some clients come to us for one focused deliverable: a brand strategy, a content framework, a launch plan. Others start there and keep going, into visual identity, messaging systems, campaign creative, and ongoing content.
We follow the work wherever it leads. We can act as your full agency, shadow yours, or plug into a specific gap in your team. Whatever the scope, we shape ourselves around your project.
Our collective includes creative directors, strategists, writers, and animators, all senior practitioners who bring specialist depth to every stage.
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Defining the core foundation of your brand: who you are, what you stand for, how you differentiate in the market, and how you show up consistently across every touchpoint.
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Building content ecosystems that drive engagement, establish authority, and convert audiences. Editorial planning, brand voice development, thought leadership, ghostwriting, and multi-format content production.
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The complete strategic roadmap for entering new markets. Defining your positioning, building competitive advantage, creating go-to-market momentum, and capturing attention from day one.
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Ongoing strategic partnership and advisory to scale your marketing operations, refine your messaging and positioning, grow your reach across channels, and drive measurable business impact.
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Complete visual identity systems that translate your brand's essence into recognizable aesthetics - logo design, typography, color palettes, design language, and cohesive visual standards across all brand applications.
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High-level strategic creative oversight and leadership to maintain visual consistency, elevate your brand aesthetic, stay culturally relevant, and ensure cohesive execution across campaigns, content, platforms, and all brand touchpoints.
Senior
Partners
Direct access to experts,
no junior hand-offs.
Global
Reach
Based in Mexico City, Dubai, and London - working globally.
Flexible
Model
One-time projects
or ongoing retainers.
Who we work with
New ventures building their first brand or launching to market.
Established businesses seeking to scale and grow with clarity.
Business Leaders developing their personal brand.
Agencies who need senior strategic backup.
Our Approach
• We believe in exploration, uncovering what makes you different through deep discovery and strategic clarity.
• We bring knowledge, senior-level experience across industries, regions, and challenges you haven't hit yet.
• We create with intention, every brand decision rooted in purpose, essence, and human connection.
