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Coana is a marketing consultancy that builds bridges between insight & impact.

Guided by experience, driven by talents, powered by purpose.

Call me Co-Wana – /ˈkoʊ.ə.nə/

Coana is a marketing consultancy that builds bridges between insight & impact.

Guided by experience, driven by talents, powered by purpose.

Call me Co-Wana – /ˈkoʊ.ə.nə/

The

Co’s

We’ve identified gaps in how companies approach their marketing, brand building, and company narrative, and then developed services that can bridge these gaps by offering not just strategies but also tailored consultancy, ongoing guidance, expertly researched content, and professional coaching – all delivered by a network of experts from different ends of the marketing, creative, and training industries.

The result: a specialized firm that integrates strategic marketing, expert content writing, and professional coaching across four distinct areas – our Co’s.

And to embody the vision of how we work – ‘ana’ in Arabic means ‘me,’ and ‘Coana’ means ‘strengths’. It’s the individual thriving within a collective: a place where individuality, uniqueness, and personal time are celebrated, yet one can only truly exist, grow, and thrive through the power of collective strengths.

Putting the Co in Coana…

Consulting

Content

Coaching

Collective

Consulting

We immerse ourselves in your industry to uncover unseen brand and marketing opportunities. From there, we craft agile strategies designed to break new ground - or build upon it. We then ensure your team has the tools and knowledge to carry it all forward through continuous guidance and training. With our external perspective, we help your team plan, refine, and evolve their work, providing continuous value over time.

What to expect:

• Strategic Marketing Consulting
• Brand, Marketing & Digital Strategies
• Marketing Team Training
• Strategy Implementation Oversight
• Annual Marketing Calendar Planning

Content

Coaching

Collective

Content

Tailored texts go a long way in helping you stand out from the crowd, generate smart data, and convert leads. Our writers and content planners have shaped and told stories across formats and industries. First, we listen, unveiling your brand's unique voice and message. Then we provide you with the words, guidance, and tools to craft texts that help you connect with your audience across touchpoints. We can even go a step further, putting our creativity to work for you by writing the pieces that make a lasting impact, complete with SEO optimization and insights only human experience can convey.

What to expect:

• Strategic Marketing Consulting
• Channel-Specific Content Strategy
• Brand Content Guidelines
• Long-Form Blog Writing
• Industry-Specific Research
• SEO-Optimized Content Creation

Coaching

Collective

Consulting

Coaching

We believe true alignment occurs when individuals and teams act in harmony with shared values. After a brand revamp or relaunch, we train teams to fully adopt the new strategy and vision, ensuring alignment across all business lines. This way, your teams work together as one and become brand ambassadors for the company's new direction.
We also support early-stage enterprises by helping them establish their brand and secure key pitches to clients or investors.
On an individual level, we help executives and professionals build their personal brands as industry leaders, while offering career coaching to support professional growth at any stage.

What to expect:

• Strategic Marketing Consulting
• Brand, Marketing & Digital Strategies
• Marketing Team Training
• Strategy Implementation Oversight
• Annual Marketing Calendar Planning

Collective

Consulting

Content

Collective

We connect clients with experts from across the creative industry spectrum - whether it’s freelancers, agencies, production studios, or other specialized talents. Our ecosystem of multidisciplinary experts brings together people we’ve worked with and seen excel firsthand. Together, we complement your work, expedite tasks requiring specialized expertise, and provide an established structure that becomes your trusted partner.

And to the talents out there: at the heart of Coana is a belief in collaboration. If you have a skill or expertise to offer, we are eager to connect with like-minded individuals who share our passion for bringing the human element back into their work. Let’s get to know each other well and explore how we can collaborate.

What to expect:

• Global Network of Creative Freelancers
• Independent Creative Agencies & Studios
• Industry-Specific Researchers & Writers
• Professional Coaches and Consultants
• Specialized Digital and Creative Experts

Consulting

Content

Coaching

Consulting

Content

Coaching

Collective

Content

Coaching

Collective

Consulting

We immerse ourselves in your industry to uncover unseen brand and marketing opportunities. From there, we craft agile strategies designed to break new ground—or build upon it. We then ensure your team has the tools and knowledge to carry it all forward through continuous guidance and training. With our external perspective, we help your team plan, reﬁne, and evolve their work, providing continuous value over time.

What to expect:

• Strategic Marketing Consulting
• Brand, Marketing & Digital Strategies
• Marketing Team Training
• Strategy Implementation Oversight
• Annual Marketing Calendar Planning

Coaching

Collective

Consulting

Content

What to expect:

• Strategic Marketing Consulting
• Channel-Specific Content Strategy
• Brand Content Guidelines
• Long-Form Blog Writing
• Industry-Specific Research
• SEO-Optimized Content Creation

Collective

Consulting

Content

Coaching

What to expect:

• Strategic Marketing Consulting
• Brand, Marketing & Digital Strategies
• Marketing Team Training
• Strategy Implementation Oversight
• Annual Marketing Calendar Planning

Consulting

Content

Coaching

Collective

What to expect:

Simply put,

if any of the Co’s seem overwhelming, no worries.
We’re here to clarify everything and help you tame that beast.

Let’s Talk

Us

Coana was born out of a need to bridge the gap between theoretical guidance and hands-on results. It is the brainchild of close to two decades of identifying gaps across an ever-changing marketing landscape and witnessing firsthand the rise and omnipresence of AI across channels.

For us, it’s all about bringing the human component to all the areas of work and life that can simply not be anything but human.

While bots made strategies easier to create, they became all the more alien to apply, and although they provided brands with correct sentences and lingo, they didn’t help them stand out.

The knowledge we share stems from experience, insights, and our individual professional journeys – of course – but it is also the fruit of innate curiosity, personal growth, and genuine connection that have enabled us to meet like-minded people spanning the industry’s entire spectrum of skill sets.

The many experts who call this Collective their professional community of choice are fueled by the same fire: ushering in a new era of professional bonds.

Strengths

‘Cowana’ in Arabic means strengths
Our strengths are rooted in our experience, knowledge, continuous growth, the strong connections we build with others, and the inner drive that helps us find purpose in all we do.
Connection

To all things ‘life’ - self, humans, animals, nature & planet
While we each experience life through our own unique lens, shaped by personal journeys and perspectives, we believe that success is built on strong collaboration and authentic relationships.
Exploration

Learn, read, travel, talk to strangers, walk the unusual path…
We dive into every task with a spirit of curiosity and open-mindedness. We are constantly exploring new ideas, challenging assumptions, and seeking creative solutions that deliver measurable value for each and every one of our collaborators.

You

We collaborate with ambitious, curious individuals and organizations from a broad range of industries, helping them achieve impact, growth, and visibility. Here’s what’s in it for you, depending on which of the following categories best.

Companies

Whether you’re an established household name or an emerging player, we have the expertise to support businesses of any size and at every stage of their journey.

Individuals

We provide professionals with the insights and tools needed to elevate their personal brand, build a strong online presence, and create meaningful connections with their networks and audiences.

Agencies

Our deep understanding of agency-specific workflows and deliverables enables us to act as an extension of your team and provide you with extra manpower and ideas when needed.

Talents

We always have room for talents who are looking for fulfilling and meaningful professional experiences, providing them with a structure and support to help them build the life they want.

Companies

Whether you’re an established household name or an emerging player, we have the expertise to support businesses of any size and at every stage of their journey.

Individuals

We provide professionals with the insights and tools needed to elevate their personal brand, build a strong online presence, and create meaningful connections with their networks and audiences.

Agencies

Our deep understanding of agency-specific workflows and deliverables enables us to act as an extension of your team and provide you with extra manpower and ideas when needed.

Talents

We always have room for talents who are looking for fulfilling and meaningful professional experiences, providing them with a structure and support to help them build the life they want.